Hello, I'm Mackenzie Roe!

I can’t wait to show you my work!

Click on the display images to get an insight into my workflow.

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Athlon Global Gathering Planner

Client-driven project streamlining Global Gathering planning with user-centric features and efficient document management, event planning, and personalization.

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Athlon E-Learning Portal

This project aimed to create an internal e-learning platform for Athlon Studio, addressing the challenges of rapid growth by providing a centralized knowledge hub for employees to access and enhance their design skills.

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User Research & Prototyping

Through creative briefs, user research, user personas, content strategy, user flows, idea sketches and interaction design, I re-designed my high school website. This is a concept that features Mobile, Tablet and Web views.

PROJECT LINK MOBILE PROTOTYPE WEB PROTOTYPE
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Web Development

After user extensive user testing, I developed the website with HTML & CSS using Visual Studio Code. Feel free to inspect elements to view my code and comments.

GITHUB REPOSITORY WEBSITE LINK
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MyStudentHouse

With this project I had the opportunity to create a functional prototype from initial user surveys, concept sketches, high fidelity wireframe designs, user testing and prototyping. This concept features a platform that students can use in order to locate new rental properties.

PROJECT LINK MOBILE PROTOTYPE WEB PROTOTYPE
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Hero Section Website

With this concept I was able to utilize an asset structure with font sizes, interface colours, cards and icon assets. This made designing the concept more efficient and allowed for consistency across all pages. This design utilizes a Hero Section to quickly focus the users’ attention on the most important content.

PROJECT LINK
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Product Page Re-Design

This is one of my concepts of a product page re-design. For this re-design I chose to design a new product page for the Audi R8.

PROJECT LINK
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Xcode Development

I have always had an interest in Xcode storyboarding. In 2014 I decided to create a puzzle game called Rumination. Since then I have created several other applications with my most successful one being Weapons Black Ops 3 Edition which now has over 85,000 downloads and 2.7 million impressions!

ANALYTICS LINK